Nuts & Bolts Webinar: Gauging Issue Priority
Featured Speaker: Teresa Yancey Crane, Editor, Corporate Public Issues
Date: Thursday, 3 February 2022
Time: 11 a.m. - Noon Eastern
With a seemingly endless number of issues confronting your company, how do you choose which ones to tackle first? This one-hour “back to basics” webinar will explain the evolution and current best practices to gauge issue priority. After a brief introduction to confirm “why” it makes sense to set priorities, Crane will follow with a description of Issue Category levels and their appropriate resource allocation. Next, listeners will learn “how” to consider issues in three ways:
- Visually: Priority Matrices, Material Issue Grids, Issue Mapping, Issues Cube
- Verbally: Issue Analysis Worksheet, Internal Advisory Groups, Stakeholder Analysis
- Numerically: Issue Response Scorecard, Issue Threat Assessment, Issue Priority Formulas
After assigning issues to a category level, Crane will look at appropriate transition steps to prepare for Issue Action, including insertion of an escalation ramp into your issue management process. You will conclude this session with a good understanding of whether to advise leadership, partnership, monitoring or inaction on any given issue.
IMC Members can attend the webinar for US$50. Vouchers can be applied to this webinar by entering the voucher code prior to final check-out.
All others are welcomed to attend for US$100. If you are not yet an IMC member, join now and receive discounted webinar access.
Registration is open until COB on Wednesday, 2 February 2022 ET.