IMC Webinar - "Measuring What Matters in Issue Management"
Featured Speaker: Katie Delahaye Paine, CEO, Paine Publishing, LLC
Date: Thursday, 7 April 2022
Time: 11 a.m. - Noon Eastern
We’ve been told for years to “measure what matters.” But if we’ve learned anything from the past two terrible horrible no-good years, it's that what used to matter doesn’t anymore. If you’re measuring “engagement” as a key performance indicator, think twice. To survive in this new environment, the entire concept of measurement needs to flip. Today, measurement starts with your audiences: Who are they? How do you reach the ones you don’t know about? What do they trust? How do they talk about it?
Katie Delahaye Paine , Publisher of The Measurement Advisor and CEO of Paine Publishing, has seen and measured it all. She’s spent the last three decades measuring various forms of issue communication impact for a wide variety of organizations from The Federal Reserve Bank to Southwest Airlines to Mothers Against Drunk Driving. She’ll share her advice and experience on what Issue Management needs to measure in 2022 and beyond. You’ll walk away knowing:
- Why engagement metrics are driving the misinformation plague
- How to identify the people that matter and what they care about
- Strategies to identify trusted sources and individuals around a particular issue
- How to identify an issue by type, and what your best possible response is depending on the type of issue
Start measuring the right things in issue management. You’ll save your mental health, while also improving your issue management goals and how you evaluate progress toward them.
IMC Members can attend the webinar for US$50. Vouchers can be applied to this webinar by entering the voucher code prior to final check-out.
All others are welcomed to attend for US$100. If you are not yet an IMC member, join now and receive discounted webinar access.
Registration is open until COB on Wednesday, 6 April 2022 ET.